Customer Conversion is the number of people who make a purchase divided by the number of people who enter the store. If 100 people visit a store, and 5 of them buy something, the Customer Conversion is 5%.
The Customer Conversion is found by connecting the people-counts to the point-of-sale (POS) system. This enables managers to see the Customer Conversion in real-time.
Increasing the customer conversion by just a couple of percentage points can result in a 30% increase in sales. See why and how to go about it.
Customer conversion is the same as conversion rate or sales conversion.
Experience and Expertise
Retail Sensing have nearly 50 years experience in measurement and control. We have 15000 video counting systems installed in over 40 countries.
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