The length of time a person stays in one area or pauses at a display. Hot-spot maps give a visual indication of where people linger the longest.
In a retail store, the longer a person stands looking at a display the more likely they are to buy something. Measuring this dwell time, and acting to improve it, will increase sales.
Museums and art galleries use dwell time to measure the popularity of the exhibits.
- Retail dwell time - the metric that is the route to higher spending
- Retail analytics reveal store performance