Dwell Time is the length of time a person spends looking at a display or remains a specific area. An essential retail metric for analysing shopping behaviour and increasing customer spending.
The longer a person stands looking at a display, the more likely they are to buy something. Measuring this dwell time, and acting to improve it, will increase sales.
Measuring dwell time lets businesses:
Museums and art galleries use dwell time to measure the popularity of the exhibits.
In public transport, dwell time is the how long a vehicle like a bus or train waits at a scheduled stop.
Retail Sensing have nearly 50 years experience in measurement and control. We have 15000 video counting systems installed in over 40 countries.
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