Tag Archives: footfall

How important is footfall data?

Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details rather than just looking at the big picture. Zooming into various indicators lets retailers identify badly performing areas and act to improve matters. For example by: – Comparing footfall and sales conversion at different hours … Continue reading How important is footfall data?

Video Technology will Dominate People Counting over next 5 years

Video-based technology is expected to dominate the people counting system market in the coming years, offering high accuracy during high-volume traffic, ability to detect the direction in which person or shopper is moving, remains unaffected in varying environments of light, heat, shadows, can easily distinguish people from objects and can track continuously through a large area for an extended period of time.

Discover the Return-on-Investment Calculator for People-Counting System

You are thinking of installing a people-counting system, but how to work out when the expected benefits will justify the cost? To help you we have prepared a Return on Investment calculator complete with typical improvement figures. You just need to fill in your existing conversion rates, transaction values and store traffic and our spreadsheet … Continue reading Discover the Return-on-Investment Calculator for People-Counting System

Why count visitors?

Measuring visitor numbers is the key to analysing shopper behaviour and turning browsers into buyers. All web shops measure visitor numbers; surprisingly, many businesses in the high street neglect to collect this statistic. What would they discover if they made measuring footfall a priority? The impact of an advertising campaign Did visitor numbers increase during … Continue reading Why count visitors?