Tag Archives: retail analytics

How important is footfall data?

Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details rather than just looking at the big picture. Zooming into various indicators lets retailers identify badly performing areas and act to improve matters. For example by: – Comparing footfall and sales conversion at different hours … Continue reading How important is footfall data?

70 Percent of Retailers Plan to Invest in the Internet-of-Things

70% of Retailers plan to invest in IoT by 2021 71% intend to install sensors to track customers’ footpaths 75% want real-time alerts in order to deploy employees to locations in the store to assist shoppers 79% will be using cameras and video analytics for operational purposes. This is according to a report by ZIH … Continue reading 70 Percent of Retailers Plan to Invest in the Internet-of-Things

Measuring Marketing Effectiveness

The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success of their efforts and make better business decisions. Popular metrics include tracking visitors, sales and customer conversions. What do visitor analytics tell the marketing department? Combining people counts with sales transactions shows the customer conversion … Continue reading Measuring Marketing Effectiveness

Why retailers miss easy opportunities to grow sales

Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out on easy opportunities to grow sales. It’s not the number of people going into the store on which they need to focus, but what the potential customers do when they get there. Converting more browsers … Continue reading Why retailers miss easy opportunities to grow sales