Counting how many people visit a store in a given time - the footfall - reveals how many opportunities for a sale there are at any moment throughout the day. Connect the people-counts to the point-of-sale (POS) system and see sales conversion in real-time. Powerful information that lets retailers take immediate steps to improve sales conversion.
5 Ways to Increase Sales Conversion | Benefits of a Video Counting System | Why Increased Sales Conversion is not always a good sign | Find out more
5 Ways to Increase Sales Conversion
- Record the length of time people pause at displays and kiosks. If the display doesn't catch their interest, change it.
- Track the path consumers take through the store: if someone cannot find something they cannot buy it. Seeing where people go shows whether a store needs re-organising in order to increase conversion rate.
- Automatically monitor queues: long waiting times discourage people from buying. Recent research showed people are likely to give up queuing and leave empty handed after 9 minutes, and that shoppers won't join a queue if it already contains seven people.
- Use footfall patterns to accurately schedule more staff at busy periods to generate more sales.
- Connect advanced footfall counts to the POS system with live reporting: get real-time sales conversion figures and take quick action.
Compare sales conversion across stores
Our people counting systems let retailers count per department, per store and for the whole retail chain. Figures can be accurately compared across shops. The outlet with the highest sales may not be the one doing the best in terms of converting potential customers, in fact they might be underperforming. Without accurate footfall data you would never know.
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Benefits of the Video Counting System
- See sales conversion in real-time
- Count per department, per store and for the whole retail chain.
- Use the people count information to accurately schedule more staff at busy periods and generate more sales.
- Measure advertising campaign success by discovering whether the campaign increased store traffic.
- Track the path people take through the store: if someone cannot find something they cannot buy it. Seeing where people go shows whether your store needs re-organising in order to increase conversion rate.
- See the length of time people pause at displays and kiosks.
- Record queuing times.
- Find how many people leave without buying anything and why: long queueing time, no staff available to convert the sale, poor store layout, etc.
Why increased sales conversion rate is not always a good sign
Often when a store gets busier, sales conversion rates go down: more people leave the store empty-handed. The converse is also true. If the store is quiet more of the people who are there tend to buy and the transactions at the till look in a healthy state.
Increased conversion rates can't continue to compensate for low footfall indefinitely. If the trend continues, sales will eventually follow the visitor numbers down. At this point the problem becomes obvious even to those not monitoring conversions and footfall.
Stores that routinely count their visitors get early warnings of trouble ahead. They can plan their coping strategy well in advance rather than reacting belatedly to an entrenched problem.
Experience and Expertise
Retail Sensing have nearly 50 years experience in measurement and control. We have 15000 video counting systems installed in over 40 countries.
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