Footfall is the number of people entering an area, shop or building in a given time. The time is the period of your choosing - each hour, day, week, month or even every 5 minute interval. Footfall is a key performance indicator essential for measuring many other kpis, like sales conversion and average shopping time.
Why measure footfall? | How to measure footfall? | How much does it cost?
Measuring footfall lets businesses:
Use footfall figures to calculate:
Zooming into various indicators lets retailers identify badly performing areas and act to improve matters. For example by:
Councils and city centre managers measure footfall to see precisely how their towns are being used:
A footfall metering system provides feedback on changes in people's behaviour within the city and allows the council to effectively manage the flow of people, vehicles and bicycles around the area. Businesses looking to open a new shop or restaurant gain precise figures for footfall past their proposed location to help them assess the potential for their new venture.
We are happy to discuss all kinds of projects. Please contact us directly for a prompt reply
The most accurate systems use video counting. Our AI-powered software connects to CCTV to accurately detect and record how many people pass through the counting zone. The footfall is logged and made available in real-time in web browsers, mobile phone apps or via the Internet-of-Things.
Retail Sensing have nearly 50 years experience in measurement and control. We have 15000 video counting systems installed in over 40 countries.
10 Stocks Street, Manchester, M8 8QG, UK
