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People Counting


What does footfall mean?

Footfall is the number of people entering an area, shop or building in a given time. The time is the period of your choosing - each hour, day, week, month or even every 5 minute interval. Footfall is a key performance indicator essential for measuring many other kpis, like sales conversion and average shopping time.

Why measure footfall? | How to measure footfall? | How much does it cost?

Why measure footfall?

Measuring footfall lets businesses:


Retail footfall counting

Retailers use footfall figures to calculate:

Zooming into various indicators lets retailers identify badly performing areas and act to improve matters. For example by:

Footfall analytics in web browser dashboard

City Centres

Councils and city centre managers measure footfall to see precisely how their towns are being used:

A footfall metering system provides feedback on changes in people's behaviour within the city and allows the council to effectively manage the flow of people, vehicles and bicycles around the area. Businesses looking to open a new shop or restaurant gain precise figures for footfall past their proposed location to help them assess the potential for their new venture.

How is footfall measured?

The most accurate systems use video counting. The people counter simply connects to any cctv or ip camera and accurately detects and records how many people pass through a counting zone below. The footfall is logged and made available in real-time in web browsers, mobile phone apps or via the Internet-of-Things.

Find out more: send us an e-mail, telephone +44 (0)161 839 6437 or fill in this form.

Footfall Questions

How many people enter a store, or chain of stores, over a period of time. On its own, the footfall shows how successful a shop is at marketing and presenting itself. The footfall data can also be used to measure real-time sales conversion, occupancy levels, average shopping time, display success and staff efficiency. Trends can be compared over time and across stores.
There are several ways to measure footfall: one of the most accurate is video counting using software algorithms to detect people in a CCTV or IP-enabled camera stream. However, there are several others - read the to learn more.
The analysis of the numbers of people going into a specified area. Footfall analytics can show your sales conversion rate, average shopping time, dwell time, most popular areas of a store or building, queue times, average and current queue lengths, customer more.
Foot traffic is just another way of saying footfall. It means the flow of people into and out of a counting zone. How many people visit a shop, building or area in a set time.
A footfall area is the space through which you are counting people. For example, a footfall area might be a store with several floors, entrances and exits. Or it might be a zone on a street down which people are walking. It could also comprise many stores in one retail chain.
A people counting sensor is a device that measures footfall. It might be a camera and people counter, although other types of sensor are also available.