You can now connect a Retail Sensing system to your existing CCTV systems.
- Same cameras used for security, can be used to count people at the entrances, in the aisles and in various departments.
- No costs on expensive physical installations, no extensive cabling, no extra cameras.
- Counting number of people per hour (in the store and in each department)
- Live occupancy monitoring
- Remote access – no firewall rules required
- Average Shopping time – how long shoppers are in the store
- Dwell time – how long shoppers are in each department
- Heat Map per department
Why measure footfall?
Measuring footfall lets businesses:
- gain valuable analytics and key performance indicators,
- improve the visitor experience,
- understand customer behaviour,
- see current occupancy and
- optimise operations.
Zooming into various indicators lets retailers identify badly performing areas and act to improve matters. For example by:
- Comparing footfall and sales conversion at different hours of the day
- Comparing footfall and sales conversion at different properties
- Monitoring how many people pass by
- Mapping “hotspot” areas to discover which places are most popular and where the dead zones are.
Councils and city centre managers measure footfall to see precisely how their towns are being used:
- Asess the impact of development initiatives on people’s movements
- Provide key data to inform future decisions aimed at improving their area
- Help determine the potential for new retail stores
A footfall metering system provides feedback on changes in people’s behaviour within the city and allows the council to effectively manage the flow of people, vehicles and bicycles around the area. Businesses looking to open a new shop or restaurant gain precise figures for footfall past their proposed location to help them assess the potential for their new venture.