Revealed: why a longer ‘average shopping time’ pushes up retail sales
How much customers buy is a direct result of how long they spend in a store. The longer the average
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Author: Jill Studholme
It’s not just Retailers who Count People
It’s not just retailers who benefit from counting how many people come through their doors. Many other businesses are now
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Learn how to reduce queues and increase sales
More than 7 people in a queue means people won’t join it. And they won’t wait in line more than 9 minutes. Furthermore 70% are less likely to return to a store if they experience long waiting times on just one occasion. Video technology can help. By measuring queue lengths and waiting times, and connecting queue monitoring to POS systems, companies test queue reduction measures and assess their impact and profitability.
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Retail traffic counting improves staffing and sales
Using retail traffic counting, stores can more efficiently schedule staff and thus increase sales. When shoppers aren’t sure what to buy, and don’t get helpful advice from retail staff, 90% of them leave empty-handed, according to a recent consumer survey. A video retail traffic counter shows hourly, half-hourly or even 5-minute break-down of the number of people entering the store. The counts can be integrated with a workforce management system, making it easy to create better forecasts and staffing schedules
It gets worse. If the 90 percent of shoppers had received the help from shop assistants, 86 percent of them would have purchased even more than planned.
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Retail Staffing: 93% of people more likely to buy if optimal staff levels
Thousands of shoppers walk into stores looking for guidance on what to buy, but nearly 90 percent leave empty handed
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Traffic Up; Conversion Down?
How do retailers measure the affects of advertising promotions? One obvious metric is sales. Has the store sold more stuff
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