Jill Studholme, Author at Retail Sensing

Smart car park space monitoring with live occupancy via IoT for smart parking

Occupancy Monitoring Vehicle Traffic Counting

Live car park space monitoring via IoT

28 February 202031 March 2021 Jill Studholme 0 Comments Capacity, Car Park, Counting Cars, Occupancy

Real-time sensing gives live parking space occupancy via IoT. Connects to smart city systems to show number of free car park spaces.

Footfall Counting Retail

The secret of visitor value: why high street stores are using the same metrics as web sites

5 December 20196 December 2019 Jill Studholme 0 Comments Business Intelligence, Retail Analytics

Webmasters are superstars at analysing visitor data. What can retailers learn from their approach? One metric that stores are stealing

Footfall Counting Retail

Revealed: why a longer ‘average shopping time’ pushes up retail sales

21 May 201921 May 2019 Jill Studholme 0 Comments Average Shopping Time, Footfall, Retail Analytics, Sales Conversion

How much customers buy is a direct result of how long they spend in a store. The longer the average

Footfall Counting

It’s not just Retailers who Count People

25 January 201915 November 2019 Jill Studholme Footfall

It’s not just retailers who benefit from counting how many people come through their doors. Many other businesses are now

After 9 minutes, shoppers are likely to give up queuing and leave empty handed

Footfall Counting Reduce Queues

Learn how to reduce queues and increase sales

24 April 201825 April 2018 Jill Studholme 1 Comment Queue Management

More than 7 people in a queue means people won’t join it. And they won’t wait in line more than 9 minutes. Furthermore 70% are less likely to return to a store if they experience long waiting times on just one occasion. Video technology can help. By measuring queue lengths and waiting times, and connecting queue monitoring to POS systems, companies test queue reduction measures and assess their impact and profitability.

Retail traffic counting aids efficient staff scheduling and increases sales

Footfall Counting Retail

Retail traffic counting improves staffing and sales

10 January 201812 February 2019 Jill Studholme Increase Sales, Staff Scheduling, Store Traffic

Using retail traffic counting, stores can more efficiently schedule staff and thus increase sales. When shoppers aren’t sure what to buy, and don’t get helpful advice from retail staff, 90% of them leave empty-handed, according to a recent consumer survey. A video retail traffic counter shows hourly, half-hourly or even 5-minute break-down of the number of people entering the store. The counts can be integrated with a workforce management system, making it easy to create better forecasts and staffing schedules

It gets worse. If the 90 percent of shoppers had received the help from shop assistants, 86 percent of them would have purchased even more than planned.