Video analytics in a bank

How Video Analytics Helps Banks Improve Customer Service

Video analytics helps banks improve their speed of service and increase the uptake of special promotions.

Banks, like other businesses, set targets for customer service. For example, queuing for no longer than four minutes. A smart video people counting system will tell you:

  • The number of people currently in a queue
  • The queuing time of the last person to leave the queue
  • The average queuing time
  • The average queue length
  • How many people left the queue before reaching the front
  • The number of counters open
  • How often more than three (for instance) people were in the queue
  • Daily figures, for example, 95% of people queued for less than four minutes

These figures help you compare performance of branches, and take measures to fix underperforming locations. Analyse, act, measure, repeat – improving the performance across the branch network.

Banks also monitor dwell time – how long a customer spent at the cashier (teller) counter. In retail the longer a customer spends in a particular area the more likely they are to buy something. Banking is different. Shorter times indicate efficient service.

The video technology is helping banks compare the use of self-service cashpoint machines with the manned counters. Are people spending a long time at the cash machines or ignoring them in favour of a human? Analysis of the data highlights any problems.

Video counting analytics lets banks evaluate and improve their services across a range of operations.

Related Posts

Cracking the case of the missing grocery sales ... One of a chain of supermarkets looked to be under-performing. The point-of-sale (POS) figures showed that people using this supermarket bought less it...
Learn how to reduce queues and increase sales The average person now spends one year, two weeks and a day of their lives stuck in shop queues. That's according to a report by Box Technologies and ...
The secret to reducing queuing time by 89% Using cameras and people counting technology, American supermarket giant Kroger has reduced queuing time for its customers from 4 minutes to just 26 s...

Leave a Reply

Your email address will not be published. Required fields are marked *