Counting mobile library users in the Arctic Circle

In the far north of Finland, within the Arctic Circle, travels the mobile library of the Inari region. This library bus brings books and magazines to the small villages of the largest municipality in the country. The library wanted to record how many people got on and off the bus at each stop. To achieve … Continue reading Counting mobile library users in the Arctic Circle

Google local search drives consumers to high street stores

Research from Google investigates the impact of internet searches on high street shopping. According to their report, the retail industry is undergoing a dramatic shift: footfall is down whilst online research is up. But search results are also a powerful way to drive consumers to stores. Three out of four shoppers who find local information … Continue reading Google local search drives consumers to high street stores

Smart Cities Technology Markets Grow by 15.8% Annually to 2023

With the number of smart cities increasing from about two dozen to more than 100 in just a few years, the market for smart city information and communication technology is anticipating steady growth, according to a report by BCC Research. These early cities are just the tip of the iceberg. The overarching landscape is one … Continue reading Smart Cities Technology Markets Grow by 15.8% Annually to 2023

Why counting pedestrians is at the heart of a smart city

A city’s vitality depends upon pedestrians. There is a direct link between economic prosperity and the safety and ease of being a pedestrian. The more we who live in cities walk, the better the city in almost all respects: health, retail spending and emissions pollution. Find out more about smart cities, or read on to … Continue reading Why counting pedestrians is at the heart of a smart city

Store Traffic Analytics are Transforming Retail

E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count how many people enter their stores. Without this knowledge retailers can’t calculate sales conversion or other traffic analytics. What might they gain from doing so? According to Tony Costa, writing in the Harvard Business Review … Continue reading Store Traffic Analytics are Transforming Retail

People Counting and Footfall Systems