E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count how many people enter their stores. Without this knowledge retailers can’t calculate sales conversion or other traffic analytics. What might they gain from doing so? According to Tony Costa, writing in the Harvard Business Review … Continue reading Store Traffic Analytics are Transforming Retail
More than 7 people in a queue means people won’t join it. And they won’t wait in line more than 9 minutes. Furthermore 70% are less likely to return to a store if they experience long waiting times on just one occasion. Video technology can help. By measuring queue lengths and waiting times, and connecting queue monitoring to POS systems, companies test queue reduction measures and assess their impact and profitability.
Retailer sets rolling sales conversion targets using 5-minute footfall counts and significantly increases sales.
Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details rather than just looking at the big picture. Zooming into various indicators lets retailers identify badly performing areas and act to improve matters. For example by: – Comparing footfall and sales conversion at different hours … Continue reading How important is footfall data?
More and more libraries are reaping rewards from installing visitor counters. They are using them to save money and increase efficiency.
Video-based technology is expected to dominate the people counting system market in the coming years, offering high accuracy during high-volume traffic, ability to detect the direction in which person or shopper is moving, remains unaffected in varying environments of light, heat, shadows, can easily distinguish people from objects and can track continuously through a large area for an extended period of time.