Retail Archives - Page 2 of 3

Using local search results to connect with consumers and increase store footfall.

Google local search drives consumers to high street stores

24 July 201820 August 2018 Retail Sensing Footfall, internet, Sales Conversion

Research from Google investigates the impact of internet searches on high street shopping. According to their report, the retail industry

Footfall Counting Retail

Store Traffic Analytics are Transforming Retail

10 May 20184 October 2019 Retail Sensing Average Shopping Time, Count People, Queue Management, Retail Analytics, Sales Conversion, Store Traffic

E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count

Real time footfall gives rolling sales conversion targets

Case Studies Footfall Counting Retail

Store increases sales by using live footfall counts

13 March 201827 March 2018 Asad Syed Footfall, Retail Analytics, Sales Conversion, Store Traffic

Retailer sets rolling sales conversion targets using 5-minute footfall counts and significantly increases sales.

Footfall Counting Retail

How important is footfall data?

20 February 201826 February 2018 Retail Sensing 1 Comment featured, Footfall, Retail Analytics, Store Traffic

Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details

Retail traffic counting aids efficient staff scheduling and increases sales

Footfall Counting Retail

Retail traffic counting improves staffing and sales

10 January 201812 February 2019 Jill Studholme Increase Sales, Staff Scheduling, Store Traffic

Using retail traffic counting, stores can more efficiently schedule staff and thus increase sales. When shoppers aren’t sure what to buy, and don’t get helpful advice from retail staff, 90% of them leave empty-handed, according to a recent consumer survey. A video retail traffic counter shows hourly, half-hourly or even 5-minute break-down of the number of people entering the store. The counts can be integrated with a workforce management system, making it easy to create better forecasts and staffing schedules

It gets worse. If the 90 percent of shoppers had received the help from shop assistants, 86 percent of them would have purchased even more than planned.