Measuring Marketing Effectiveness
The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success
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Retail
Now or never for bricks-and-mortar retailers to embrace digital technologies
Under the COVID-19 pandemic-induced social distancing guidelines, bricks-and-mortar retailers are shifting gears to rapidly embrace digital technologies, says a report
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Retail Dwell Time – the Route to Higher Spending
The longer a person stands looking at a display, the more likely they are to buy something. Measuring this dwell time, and acting to improve it, will increase sales. Learn more about shopper behaviour and retail analytics that work.
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Smart retail analytics deliver business success
How to maximise the business potential of every customer entering the store with smart retail analytics
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Optimising staff levels to increase profits
The pressures on retailers to cut costs are huge. One way of doing this is to reduce staff numbers. But
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AI in Retail – Increasing Revenue and Improving the Customer Experience
High street stores are facing stiff competition from the internet. Once-dominant retail chains are collapsing. Progressive retailers are turning to
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The secret of visitor value: why high street stores are using the same metrics as web sites
Webmasters are superstars at analysing visitor data. What can retailers learn from their approach? One metric that stores are stealing
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Revealed: how to reduce queuing time by 89%
Cameras and people counting technology let supermarket chain reduce the time customers spend queuing from 4 mins to just 26 seconds.
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Why do retailers miss easy opportunities to grow sales?
Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out
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Revealed: why a longer ‘average shopping time’ pushes up retail sales
How much customers buy is a direct result of how long they spend in a store. The longer the average
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Understaffing costs more than overstaffing – Retail staff scheduling to maximise profits
Researchers surveying 41 retail stores found that all of them were systematically understaffed during peak hours, affecting sales and profitability.
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