How a 1% Rise in Conversion Rate can lead to a 3% Rise in Sales
A small increase in sales conversion leads to a significant increase in sales, even when no other factors are changed.
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Retail
Revealed: how testing shop window displays increases sales
Do your shop window displays attract customers? Are you sure? Video recognition technology tells you exactly how many people looked at the shop window, for how long and what percentage of them actually entered the shop. People can be tracked around the store and you can see if browsers turned into customers.
Video systems give over 98% accurate measurements of customer engagement and response, so retailers can improve displays and test exactly what converts browsers into buyers. Importantly, managers are also very quickly informed when shop window displays are failing to attract customers.
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Occupancy counter tweets alerts to shops
Chain of retail stores sees occupancy counter over the web for each store, area and, privileges permitting, the entire chain. Alerts are tweeted when a store is busy.
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How we helped the Healthguard pharmaceutical chain significantly improve their retail performance
Healthguard is a successful chain of pharmaceutical stores across Sri Lanka. Continually looking to increase sales and performance, they turned
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Cracking the case of the missing grocery sales – changing a weakness into a strength
Analysing the average shopping time proved to be the key to solving the mystery of the underperforming supermarket, significantly increasing the number of items people buy on each shopping trip
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Google local search drives consumers to high street stores
Research from Google investigates the impact of internet searches on high street shopping. According to their report, the retail industry
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Store Traffic Analytics are Transforming Retail
E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count
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Store increases sales by using live footfall counts
Retailer sets rolling sales conversion targets using 5-minute footfall counts and significantly increases sales.
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How important is footfall data?
Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details
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Retail traffic counting improves staffing and sales
Using retail traffic counting, stores can more efficiently schedule staff and thus increase sales. When shoppers aren’t sure what to buy, and don’t get helpful advice from retail staff, 90% of them leave empty-handed, according to a recent consumer survey. A video retail traffic counter shows hourly, half-hourly or even 5-minute break-down of the number of people entering the store. The counts can be integrated with a workforce management system, making it easy to create better forecasts and staffing schedules
It gets worse. If the 90 percent of shoppers had received the help from shop assistants, 86 percent of them would have purchased even more than planned.
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70 Percent of Retailers Plan to Invest in the Internet-of-Things
70% of Retailers plan to invest in IoT by 2021 71% intend to install sensors to track customers’ footpaths 75%
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