Category Archives: Retail

Revealed: why a longer ‘average shopping time’ pushes up retail sales

How much customers buy is a direct result of how long they spend in a store. The longer the average shopping time, the more a store sells. The shopping time reflects the overall level of service in the store. The better the service, the longer people stay and the more likely they are to make … Continue reading Revealed: why a longer ‘average shopping time’ pushes up retail sales

There are just 3 ways to increase sales

There are just three ways for high street stores to increase sales: Increase footfall Increase conversion rate Increase average transaction Which to prioritise? It is important to consider all three factors. Simply looking at the overall sales doesn’t give the necessary information to improve things. Indeed, sales figures alone can be misleading. They can lull … Continue reading There are just 3 ways to increase sales

The secret of visitor value: why high street stores are using the same metrics as web sites

Webmasters are superstars at analysing visitor data. What can retailers learn from their approach? One metric that stores are stealing from websites is┬áVisitor Value. This is the average spend of each visitor that enters a store (or website). If you can increase your visitor value then sales follow. On a website this might be achieved … Continue reading The secret of visitor value: why high street stores are using the same metrics as web sites