Ski resort counts visitors with an unrivalled 99% accuracy

Manchester’s premier leisure attraction, indoor ski resort The Chill Factore, improve their business decisions with visitor count data. Recent tests to check the accuracy of the people counting system, validated the performance to an exceptional 99%.

Counting visitors to the Chill Factore

When we first installed the system, the Chill Factore just wanted to monitor footfall across the main entrances into the venue and store the data centrally on their server. They could analyse the data as they wished and integrate the footfall counts with their existing database of key performance indicators (KPIs).

Chill Factore soon found that the information generated through the video counting system helped them run the ski resort more effectively and efficiently. For instance, it contributes to:

  • Effectively scheduling staff;
  • Monitoring and analysing footfall trends throughout the year;
  • Analysing and benchmarking footfall into the venue during special events;
  • Verifying successful promotional and marketing strategies;
  • Justifying rents charged to shops within the venue;
  • Monitoring and benchmarking key performance indicators like sales conversions;
  • Comparing the visitor counts with tickets issued for skiing events.

If they wished the Chill Factore could also use their system to monitor queues, display occupancy and create heat maps of most and least used areas.

The visitor counting system uses CCTV cameras and intelligent people counting units running video analytics software. Managers who are equipped with the secure log-on details can remotely control and configure the units from any internet-enabled computer. Wide entrances and areas are handled by linking several cameras across the ceiling.

The counts are easily validated by watching videos of the counting zones.

About the Chill Factore

Chill Factore is the UK’s longest indoor skiing and snowboarding slope. As well as skiing, the complex has a climbing wall, children’s play area, bars, caf├ęs, restaurants and shops, employing around 250 people in total. In its first five years it attracted more than three million visitors.

For more information on visitor counting in the leisure industry contact Asad Syed.

Photo credit: Janet Ramsden, (CC BY 2.0)

Asad Syed

A global visionary and leading technical engineering entrepreneur currently involved in the design, prototyping and implementation of highly advanced 'Internet of Things' technologies for the Smart City Market across the world. Actively involved in pioneering big data analytics, Internet of Things Sensors, Hardware / Software Technologies and Smart City Solutions including mesh networks allowing thousands of sensors to collect and push IOT data to be collected in cities across the world. Pioneering the smart city market alongside other leaders within this market, I am currently involved in world wide projects and have implemented many solutions for the Smart City.