The longer a person stands looking at a display, the more likely they are to buy something. Measuring this dwell time, and acting to improve it, will increase sales. Learn more about shopper behaviour and retail analytics that work.
Analysing the average shopping time proved to be the key to solving the mystery of the underperforming supermarket, significantly increasing the number of items people buy on each shopping trip
E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count how many people enter their stores. Without this knowledge retailers can’t calculate sales conversion or other traffic analytics. What might they gain from doing so? According to Tony Costa, writing in the Harvard Business Review … Continue reading Store Traffic Analytics are Transforming Retail
You are thinking of installing a people-counting system, but how to work out when the expected benefits will justify the cost? To help you we have prepared a Return on Investment calculator complete with typical improvement figures. You just need to fill in your existing conversion rates, transaction values and store traffic and our spreadsheet … Continue reading Discover the Return-on-Investment Calculator for People-Counting System
A small increase in sales conversion leads to a significant increase in sales, even when no other factors are changed.
How much customers buy is a direct result of how long they spend in a store. The longer the average shopping time, the more a store sells. The shopping time reflects the overall level of service in the store. The better the service, the longer people stay and the more likely they are to make … Continue reading Revealed: why a longer ‘average shopping time’ pushes up retail sales