Webmasters are superstars at analysing visitor data. What can retailers learn from their approach? One metric that stores are stealingRead more
Getting the most out of footfall analytics – bring together diverse groups in the planning stageRead more
Do your shop window displays attract customers? Are you sure? Video recognition technology tells you exactly how many people looked at the shop window, for how long and what percentage of them actually entered the shop. People can be tracked around the store and you can see if browsers turned into customers.
Video systems give over 98% accurate measurements of customer engagement and response, so retailers can improve displays and test exactly what converts browsers into buyers. Importantly, managers are also very quickly informed when shop window displays are failing to attract customers.Read more
The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the successRead more
How to use retail data to enhance business profits: increase conversion ratio, average transaction value and number of items per transaction.Read more