Why do retailers miss easy opportunities to grow sales?
Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out
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Increase Sales
Cracking the case of the missing grocery sales – changing a weakness into a strength
Analysing the average shopping time proved to be the key to solving the mystery of the underperforming supermarket, significantly increasing the number of items people buy on each shopping trip
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Retail traffic counting improves staffing and sales
Using retail traffic counting, stores can more efficiently schedule staff and thus increase sales. When shoppers aren’t sure what to buy, and don’t get helpful advice from retail staff, 90% of them leave empty-handed, according to a recent consumer survey. A video retail traffic counter shows hourly, half-hourly or even 5-minute break-down of the number of people entering the store. The counts can be integrated with a workforce management system, making it easy to create better forecasts and staffing schedules
It gets worse. If the 90 percent of shoppers had received the help from shop assistants, 86 percent of them would have purchased even more than planned.
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