Tag Archives: retail analytics

How the Healthguard pharmaceutical chain significantly improved their retail performance

Healthguard is a successful chain of pharmaceutical stores across Sri Lanka. Continually looking to increase sales and performance, they turned to Retail Sensing. A year later Heathguard has Increased conversion rate by 14.6% Increased average transaction value by 8.8% Increased the numbers of items per transaction by 5.8% Increased monthly transactions by 10.6% Increased turnover … Continue reading How the Healthguard pharmaceutical chain significantly improved their retail performance

Store Traffic Analytics are Transforming Retail

E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count how many people enter their stores. Without this knowledge retailers can’t calculate sales conversion or other traffic analytics. What might they gain from doing so? According to Tony Costa, writing in the Harvard Business Review … Continue reading Store Traffic Analytics are Transforming Retail

How important is footfall data?

Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details rather than just looking at the big picture. Zooming into various indicators lets retailers identify badly performing areas and act to improve matters. For example by: – Comparing footfall and sales conversion at different hours … Continue reading How important is footfall data?