Measuring Marketing Effectiveness
The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success
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Retail Analytics
Smart retail analytics deliver business success
How to maximise the business potential of every customer entering the store with smart retail analytics
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The secret of visitor value: why high street stores are using the same metrics as web sites
Webmasters are superstars at analysing visitor data. What can retailers learn from their approach? One metric that stores are stealing
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Why do retailers miss easy opportunities to grow sales?
Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out
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Revealed: why a longer ‘average shopping time’ pushes up retail sales
How much customers buy is a direct result of how long they spend in a store. The longer the average
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Essential planning for footfall analytics
Getting the most out of footfall analytics – bring together diverse groups in the planning stage
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Occupancy counter tweets alerts to shops
Chain of retail stores sees occupancy counter over the web for each store, area and, privileges permitting, the entire chain. Alerts are tweeted when a store is busy.
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How we helped the Healthguard pharmaceutical chain significantly improve their retail performance
Healthguard is a successful chain of pharmaceutical stores across Sri Lanka. Continually looking to increase sales and performance, they turned
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Cracking the case of the missing grocery sales – changing a weakness into a strength
Analysing the average shopping time proved to be the key to solving the mystery of the underperforming supermarket, significantly increasing the number of items people buy on each shopping trip
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Store Traffic Analytics are Transforming Retail
E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count
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Store increases sales by using live footfall counts
Retailer sets rolling sales conversion targets using 5-minute footfall counts and significantly increases sales.
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