6 Key performance indicators retailers should measure to boost profits
1. Footfall Footfall—the number of people entering a store or area—is the critical kpi to measure. This rich source of
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Retail Analytics
The footfall factor – critical kpi for town centre vitality and viability
To measure the success of the town or high street, it is essential to count people. Footfall, or pedestrian count,
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Can measuring footfall save the High Street?
The retail sector is constantly changing and evolving. The pandemic and increasing online sales have badly affected high streets and
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How important is footfall data?
Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details
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Measuring Marketing Effectiveness
The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success
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Smart retail analytics deliver business success
How to maximise the business potential of every customer entering the store with smart retail analytics
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The secret of visitor value: why high street stores are using the same metrics as web sites
Webmasters are superstars at analysing visitor data. What can retailers learn from their approach? One metric that stores are stealing
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Why do retailers miss easy opportunities to grow sales?
Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out
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Revealed: why a longer ‘average shopping time’ pushes up retail sales
How much customers buy is a direct result of how long they spend in a store. The longer the average
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Essential planning for footfall analytics
Getting the most out of footfall analytics – bring together diverse groups in the planning stage
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Occupancy counter tweets alerts to shops
Chain of retail stores sees occupancy counter over the web for each store, area and, privileges permitting, the entire chain. Alerts are tweeted when a store is busy.
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