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Retail Analytics

Excluding staff in people counts in supermarket
Footfall Counting Retail 

Exclude staff from people counts to swell sales and visitor satisfaction – learn how

10 March 202320 March 2023 Retail Sensing 0 Comments AI, Artificial Intelligence, employee filtering, Retail Analytics, staff exclusion, Staff Scheduling

Staff exclusion and employee filtering in people counts, using existing CCTV, artificial intelligence and video analytics. Privacy protected, all data anonymous.

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dwell time
Footfall Counting Retail 

AI boosts in-store retail analytics

14 February 20239 March 2023 Retail Sensing 0 Comments AI, Artificial Intelligence, Retail Analytics, Store Traffic

Using artificial intelligence, our footfall counting systems accurately pick out people in live video from CCTV cameras. In a store

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Footfall Counting 

6 Key performance indicators retailers should measure to boost profits

30 September 202230 September 2022 admin 0 Comments Footfall, Retail Analytics, Sales Conversion

1. Footfall Footfall—the number of people entering a store or area—is the critical kpi to measure. This rich source of

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footfall counting
Footfall Counting 

The footfall factor – critical kpi for town centre vitality and viability

26 August 202226 August 2022 Retail Sensing 0 Comments Footfall, IoT, Retail Analytics

To measure the success of the town or high street, it is essential to count people. Footfall, or pedestrian count,

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high street footfall
Footfall Counting Outside Retail Smart Cities 

Can measuring footfall save the High Street?

21 July 202226 July 2022 admin 0 Comments Footfall, IoT, Outdoors, Retail Analytics

The retail sector is constantly changing and evolving. The pandemic and increasing online sales have badly affected high streets and

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Masked shoppers covid-19 shopping mall
Footfall Counting Retail 

How important is footfall data?

11 March 202125 June 2021 Retail Sensing 0 Comments Footfall, Retail Analytics, Store Traffic

Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details

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store open
Footfall Counting Retail 

Measuring Marketing Effectiveness

28 July 202029 July 2020 Retail Sensing Business Intelligence, Count People, Retail Analytics

The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success

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Improve retail performance with footfall analytics
Footfall Counting Retail 

Smart retail analytics deliver business success

13 February 202031 August 2021 Retail Sensing 0 Comments Retail Analytics, Sales Conversion, Store Traffic

How to maximise the business potential of every customer entering the store with smart retail analytics

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Measuring visitor value - retail
Footfall Counting Retail 

The secret of visitor value: why high street stores are using the same metrics as web sites

5 December 20196 December 2019 Jill Studholme 0 Comments Business Intelligence, Retail Analytics

Webmasters are superstars at analysing visitor data. What can retailers learn from their approach? One metric that stores are stealing

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store footfall
Footfall Counting Retail 

Why do retailers miss easy opportunities to grow sales?

25 October 201925 October 2019 Retail Sensing 0 Comments Increase Sales, Retail Analytics

Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out

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Average shopping time
Footfall Counting Retail 

Revealed: why a longer ‘average shopping time’ pushes up retail sales

21 May 201921 May 2019 Jill Studholme 0 Comments Average Shopping Time, Footfall, Retail Analytics, Sales Conversion

How much customers buy is a direct result of how long they spend in a store. The longer the average

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