Store increases sales by using live footfall counts
Retailer sets rolling sales conversion targets using 5-minute footfall counts and significantly increases sales.
Tag Archives: sales conversion
Why count visitors?
Measuring visitor numbers is the key to analysing shopper behaviour and turning browsers into buyers. All web shops measure visitor numbers; surprisingly, many businesses in the high street neglect to collect this statistic. What would they discover if they made measuring footfall a priority? The impact of an advertising campaign Did visitor numbers increase during … Continue reading Why count visitors?
93% more likely to buy with optimal staff levels
Thousands of shoppers walk into stores looking for guidance on what to buy, but nearly 90 percent leave empty handed when they can’t find the help they need, according to a consumer survey by TimeTrade. Even worse, if these shoppers had received the help they needed then 86 percent of them would have bought more … Continue reading 93% more likely to buy with optimal staff levels
Traffic Up; Conversion Down?
How do retailers measure the affects of advertising promotions? One obvious metric is sales. Has the store sold more stuff during the promotion? But more sales are only an indirect measurement of advertising success. What if more people entered the store because of the advertising, but less of them bought anything – is that a … Continue reading Traffic Up; Conversion Down?
Measuring footfall increases jewellery sales
Footfall monitoring system lets jewellers identify business opportunities and increase sales.
How a 1% Rise in Sales Conversion can lead to a 10% Rise in Sales
A small increase in sales conversion leads to a significant increase in sales, even when no other factors are changed.