6 Key performance indicators retailers should measure to boost profits
1. Footfall Footfall—the number of people entering a store or area—is the critical kpi to measure. This rich source of
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Sales Conversion
Retail Staff Levels: Get them right and 93% of people more likely to buy
Thousands of shoppers walk into stores looking for guidance on what to buy, but nearly 90 percent leave empty handed
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Traffic Up; Conversion Down?
How do retailers measure the affects of advertising promotions? One obvious metric is sales. Has the store sold more stuff
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Measuring footfall increases jewellery sales
Footfall monitoring system lets jewellers identify business opportunities and increase sales.
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The ONLY 3 ways to increase sales
There are just three ways for high street stores to increase sales: Increase footfall Increase conversion rate Increase average transaction
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Why people counting?
Measuring visitor numbers is the key to analysing shopper behaviour and turning browsers into buyers. All web shops measure visitor
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Smart retail analytics deliver business success
How to maximise the business potential of every customer entering the store with smart retail analytics
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Revealed: why a longer ‘average shopping time’ pushes up retail sales
How much customers buy is a direct result of how long they spend in a store. The longer the average
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How a 1% Rise in Conversion Rate can lead to a 3% Rise in Sales
A small increase in sales conversion leads to a significant increase in sales, even when no other factors are changed.
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Google local search drives consumers to high street stores
Research from Google investigates the impact of internet searches on high street shopping. According to their report, the retail industry
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Store Traffic Analytics are Transforming Retail
E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count
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