Sales Conversion and Store Traffic

Revealed: how testing shop window displays increases sales

Do your shop window displays attract customers? Are you sure? Video recognition technology tells you exactly how many people looked at the shop window, for how long and what percentage of them actually entered the shop. You can see the path people take round the store and when browsers turn into customers.

CCTV cameras inside and outside the shop, together with retail sensing units, provide essential business intelligence.

Video systems give over 98% accurate measurements of customer engagement and response, so retailers can improve displays and test exactly what converts browsers into buyers. Importantly, managers are also very quickly informed when shop window displays are failing to attract customers.

What are the Benefits of Retail Sensing Systems?

Video recognition technology does much more than merely counting people. A video sensing system:

  • Shows the number of shoppers stopping at the shop window and in-store displays
  • Records the length of time people gazedĀ at displays
  • Calculates the percentage of people entering the store after examining the shop window
  • Tracks the path people take through a store
  • Produces heat maps of popular areas
  • Gives real-time and historic data
  • Integrates with the point-of-sale database to calculate sales conversion
  • Shows not only how popular displays were but whether they converted into sales
  • Lets you play back videos to examine shoppers’ behaviour
  • Enables accurate comparison of the performance of shop windows in different stores

If you would like more details on testing shop window displays and converting browsers into buyers, e-mail or call +44 (0)161 839 6437.

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2 thoughts on “Revealed: how testing shop window displays increases sales”

  1. I had never considered how they could track a customer’s route through the store in order to test the effectiveness of displays until you mentioned it. Every vendor should have a plan for evaluating and improving their window displays. Customer involvement can be a big indicator of success.

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