Video counting systems are the most accurate way to count people and measure footfall.
In video people counting, standard cameras look down on a counting zone.
The cameras are connected to people counting units. Software running in these units pin-point people in the picture, and increase the count every time someone crosses the zone.
Video counting has several advantages. For example you can control everything remotely, via the Internet or Ethernet network. Once equipment is connected, engineers can commission, calibrate and monitor the system through the network.
Another advantage of video people counting is the recording ability. You can replay the video of people crossing the counting zone alongside both the updating counts and the software’s view of each person. The program shows people as different coloured moving “blobs”, letting you easily see if any adjustments to settings are needed in order to count accurately. You can thus be absolutely sure that the count is accurate, or if not make simple adjustments until the counting is correct.
Calibrating the count during setup outdoors
It’s easy to expand a networked system, simply add extra counters and cameras to any new areas in which you are interested.
Video counting distinguishes between incoming and outgoing shopper traffic, differentiates between adults and children, accurately counts people entering side-by-side and ignores pushchairs and shopping trolleys. Systems can also adjust to differing light levels and shadows. People have to enter and exit a counting zone to be recorded: people just crossing the threshold then immediately leaving are not included in the totals.
The data pulling processes and software used with our Video Turnstile system lets the data be exported in programming formats such as XML or My SQL. This means data goes directly into a master databases where sales statistics and key performance indicators are monitored. For retailers the counts and point-of-sale (pos) data can be seen in near real-time providing conversion rate for each hour, half-hour or even every 5 minutes.
Video counting is not just used for counting people: with a change of software the same system counts vehicles too.