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Retail traffic counter reveals shopper behaviour. Measure, analyse, improve sales, conversions and footfall

Retail traffic counter reveals shopper behaviour

14 August 2018
Using CCTV cameras and intelligent counting units, our retail traffic counters give unrivalled 98% accurate data for business decisions - providing answers to retail questions.

  • Integrate retail traffic counts with point-of-sale database in real-time.
  • Monitor customer conversion rates: how many people enter the store but don't make a purchase? What can you do to improve your conversion rates?
  • Track the path people take through the store and see where browsers turn into customers.
  • Count passers-by: how many people look in the window but don't enter your store? Does changing your window display impact this?
  • Test effectiveness of displays: see hotspot maps of activity. Know exactly how long people pause at windows, stands and kiosks.
  • Monitor queues and test steps taken to reduce them.
  • Measure advertising success. Sales are an indirect measurement of advertising success, but what if more people entered the store because of the advertising and left empty-handed? Discover the reasons for a change in sales conversion.
  • Count retail traffic per department, per store and for whole retail chain: identify the best and worst performing stores.
  • Efficiently allocate staff - will changing staff numbers or working patterns make you more or less profitable?
  • Counts shown per hour, per half-hour, per day: however you like, down to 5 minute intervals.
  • Be confident of count accuracy by viewing the video and monitoring counts.
  • Privacy of your customers is maintained - no facial recognition or personal identification is used.
  • Find out how we can help you monitor retail traffic: get a quote, send us an e-mail or fill in the form below for more information.
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Integrating Footfall Counts with Point-of-Sale Data

Retailers can integrate Retail Traffic counts with Point-of-Sale (POS) databases in real-time.

At regular intervals - as little as every 5 minutes if necessary - retail traffic counts are transferred from the people counters to a central POS system. The people counts can thus be incorporated into graphical and mapping software showing real-time traffic and conversion rates alongside point-of-sale figures.

Integrating people counts with POS systems

The information can then be distributed as needed. One retail chain, for example, sends data back from headquarters to store managers' computers every 15 minutes. This shows how close the manager is to the sales conversion target for that quarter of an hour. The manager has an earpiece connected to every staff member and tells them whether they are on-target or not, based on current store traffic and sales. The target-based incentives dramatically increased sales. Get in touch and let us tell you more.

Measuring Advertising Success

How do you measure the affects of advertising campaigns? One obvious metric is sales. Has the store sold more products during the campaign? But more sales are only an indirect measurement of advertising success. What if more people entered the store because of the advertising, but less of them bought anything - is that a success or a failure? And what are the reasons for the decrease in sales conversion?

Measuring the success of advertising campaigns

It may be, of course, that the advertising attracted browsers but not prospective customers. It's more likely though that sales conversion was down because of other factors: staffing levels, running out of stock, long queues...Managers can make educated guesses but only by measuring footfall can retailers accurately assess marketing success. Without the retail traffic figures, no-one knows whether an increase in sales is an indication of a job well done or of opportunities lost.

Identifying Poorly Performing Stores

Footfall chart help helps retail chains identify poorly performing stores

If retailers rely just on sales figures to compare stores, they miss early warning signs of trouble ahead.

When a store is quiet, more of the people who are there tend to buy and the transactions at the till look healthy. However, conversion rates can't improve forever. No matter how good sales assistants are at encouraging people to make a purchase, if the trend of decreasing retail traffic continues then sales will follow.

Retail chains that routinely monitor footfall (retail traffic) for their stores are alerted early to possible future sales slumps, and can plan their solutions before profits drop. Declining footfall means declining sales opportunities. Counting people lets managers pre-empt the sales downturn.

Efficiently Allocate Staff

Retail profits depend on attracting people into the store and converting them into customers. There are many factors to converting the store traffic into sales, not least the right products at the right prices. But retailers also need enough staff to ensure a good shopping experience, whether it's by helping people find what they are looking for, providing advice on products, suggesting alternatives or giving a quick check-out.

To ensure that the staff are effectively allocated, managers need to know when are their peak shopping times and busiest footfall. A retail traffic counter can show a half-hourly break-down of the counts for the whole day. The counts can be integrated with a workforce management system, making it easy to create better forecasts and staffing schedules.

Staffing is generally the second largest expense for retailers. Understanding retail traffic patterns means retailers can identify key selling periods. This lets them allocate appropriate numbers of staff at busy periods, and choose to have their best staff members on the floor at these times. It also means that staff are not employed in secondary activities, such as tidying or re-stocking, at busy times.

When shoppers aren't sure what to buy, and don't get helpful advice from retail staff, 90% of them leave empty-handed, according to a recent survey.

A retail traffic counter helps schedule staff efficiently

A people counting system empowers retailers to decide whether cutting staff levels will make them more, or less, profitable.

About Retail Sensing

Retail Sensing Ltd is a global organisation providing retail intelligence to major clients across the world. As leading innovators within the market, we are constantly developing and designing our technology to keep ahead of market demand and provide the highest quality products and services. Our extensive experience in manufacturing products, coupled with hardware and software experts and a dynamic R & D team, allows us to provide accurate data to clients worldwide. Our head office, design and production facilities are in Manchester in the UK.

Retail intelligence map from Retail Sensing
Our retail intelligence and people counting systems are being used around the globe

We've helped transform and pioneered the way companies around the world receive quality data and make strategic decisions. We believe in developing strong relationships with our network of industry experts and partners so we can bring the right expertise to every situation and provide a tailored solution to all clients. Our combined systems comprise intelligent hardware, software, analytical and reporting interfaces to enhance business performance.

The data you get from our systems will propel your business forward, be it by testing marketing initiatives, improving staff scheduling, reducing queues, getting more people through the door, creating more effective displays or opening different hours.

Our retail traffic counting systems are being used in over 40 countries, including: Armenia, Australia, Austria, Belgium, Bulgaria, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Egypt, Estonia, Finland, Germany, Greece, Hong Kong, India, Indonesia, Ireland, Italy, Korea, Kuwait, Malaysia, Myanmar, Netherlands, Norway, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Turkey, UK and the USA.

For more information please get in touch.

by Jill Studholme