Jill Studholme

Writing about people counting since 2002

Revealed: why a longer ‘average shopping time’ boosts retail sales

How much customers buy is a direct result of how long they spend in a store. The longer the average…

7 months ago

Best practice for counting walkers and bikers on outdoor trails

How to count people walking and biking along tourist trails in Ireland and elsewhere In a recently published paper, Irish…

2 years ago

Retail Staff Levels: Get them right and 93% of people more likely to buy

Thousands of shoppers walk into stores looking for guidance on what to buy, but nearly 90 percent leave empty handed…

2 years ago

Why you shouldn’t use mobile phone signals to count people: Dutch city fined €600000

Enschede in the Netherlands chose a mobile phone solution to count the people in their city. But they failed to…

3 years ago

5 Ways to Use Heat Maps to boost Retail sales conversions

Heat map: a graphical visualisation of the most, and least, popular areas of a store. See immediately where most of…

3 years ago

Live car park space monitoring via IoT

Real-time sensing gives live parking space occupancy via IoT. Connects to smart city systems to show number of free car…

4 years ago

The secret of visitor value: why high street stores are using the same metrics as web sites

Webmasters are superstars at analysing visitor data. What can retailers learn from their approach? One metric that stores are stealing…

4 years ago

It’s not just Retailers who Count People

It's not just retailers who benefit from counting how many people come through their doors. Many other businesses are now…

5 years ago

Glossary of People, Vehicle and Passenger Counting Definitions

Dictionary of terms used to describe people counting, retail analytics, passenger counting, footfall systems, smart city counting and related topics.

7 years ago

New Vehicle Traffic Counter uses CCTV and continually Reports via Web Browsers

Retail Sensing are excited to launch their innovative Vehicle Traffic Counter. Using CCTV and intelligent counting units, the traffic counting…

8 years ago

Everything about counting people now in Spanish

Now in Spanish - all about people counting, footfall, reducing queues, monitoring capacity, counting outdoors, improving sales conversion… We've translated…

9 years ago