Case Studies

Counting “Hot Air” Balloon Passengers

Some months back we had an enquiry from an unusual source – a “hot air” balloon manufacturer. They wanted to automatically count the people who were taken up in the balloon.

This wasn’t a hot air balloon that travels across the countryside. It wasn’t even filled with hot air. Helium provides the lift and the balloon is tethered to the ground. It transports 30 passengers 150 m up into the air where they can enjoy wide-reaching views.

We invited the company to our premises in Manchester to see the Retail Sensing people counting system for themselves. They were impressed by what they saw, and we in turn visited their company to look at the best way to install the equipment.

The reason for counting balloon passengers was to compare the number of tickets issued with the number of people who actually got on. The normal ride is 15 minutes and the typical passenger throughput is 100 per hour. Hence, on a good day over 1000 passengers can ascend.

We installed a Retail Sensing system on the balloon’s walk-in grantry. A camera detects people getting on and off, and an intelligent counting unit regularly sends data wirelessly to a laptop. The time of each batch of counts is recorded and counts are verified simply by watching the video.

For more information contact Asad Syed

Photo copyright Derek Harper, (CC BY-SA 2.0)

Retail Sensing

Retail Sensing manufacture the Video Turnstile people counting, vehicle sensing and smart city equipment. Our systems not only measure footfall and traffic, but monitor queues, display occupancy, track shoppers around stores, show heat maps of most visited areas, record passenger numbers, count pedestrians and provide retail intelligence and key performance indicators.

Recent Posts

Retail Sensing launch FREE occupancy counting software

New occupancy counting software works with any IP CCTV camera. Using AI, the software regularly…

2 months ago

Artificial intelligence is reshaping retail on the High Street

The retail landscape is undergoing a transformative shift with the integration of Artificial Intelligence (AI).…

5 months ago

Predicting future footfall with neural networks: the next big leap for Retail

The retail industry has always thrived on data. Understanding customer behaviour, predicting trends and optimising…

6 months ago

How long does it take to lose a customer: reducing queues and increasing sales

More than 7 people in a queue means people won't join it. And they won't…

6 months ago

AI in Public Transport: A Revolutionary Approach to Passenger Counting

The bustling world of public transportation - the iconic red buses of London, the swift…

7 months ago

Revealed: why a longer ‘average shopping time’ boosts retail sales

How much customers buy is a direct result of how long they spend in a…

7 months ago