Retailers are increasingly benefiting from people counting systems, according to TMR Research

In an attempt to combat the rising competition due to the advent of new technologies, retailers are increasingly adopting people counting systems. This is according to a new report from TMR Research.

People counting systems are devices that are used to count the number of people traversing a certain entrance or passage. In retail stores, they are usually deployed to calculate conversion rate and marketing effectiveness and are used in staff planning. In crowded places such as shopping malls and concerts, other than their conventional job of calculating footfall, they are used for crowd management and monitoring of high-traffic areas. Their additional uses include fire management and energy usage optimisation.

The “spiralling demand for video-based people counting systems” is positively impacting the growth of the overall market. The high accuracy and reliability offered by this technology during high volume traffic and high stability against changes in environmental conditions such as light, shadows, and heat are providing a boost to their demand. 

The global people counting system market is expected to gain a significant momentum in the coming years. People counting systems are gaining popularity owing to their high accuracy and reliability in monitoring and counting entrance and exit traffic separately, while excluding carts, children, and strollers. They are also capable of counting multiple individuals entering simultaneously. These systems are being increasingly deployed across retail stores, banks and financial institutes, healthcare and government institutes, hospitality, and transportation. 

Customers for Video People Counters

Retailers need to monitor footfall at their shops to remain competitive. By knowing the traffic to sales ratio, retailers can accurately compare stores on the basis of sales volume. Moreover, the availability of easy set-up and low-cost solutions is escalating the growth of the market. The market is also witnessing a sharp rise in the demand for people counting solutions in the transport sector.

Asia Pacific to be area of biggest uptake

Countries such as China, Hong Kong, India, Japan, Malaysia and Singapore will be the sites of high growth rate.

For more on the report see the TMR Research site.