How much customers buy is a direct result of how long they spend in a store. The longer the average…
1. Footfall Footfall—the number of people entering a store or area—is the critical kpi to measure. This rich source of…
Thousands of shoppers walk into stores looking for guidance on what to buy, but nearly 90 percent leave empty handed…
How do retailers measure the affects of advertising promotions? One obvious metric is sales. Has the store sold more stuff…
Footfall monitoring system lets jewellers identify business opportunities and increase sales.
There are just three ways for high street stores to increase sales: Increase footfallIncrease conversion rateIncrease average transaction It's that…
Measuring visitor numbers is the key to analysing shopper behaviour and turning browsers into buyers. All web shops measure visitor…
How to maximise the business potential of every customer entering the store with smart retail analytics
A small increase in sales conversion leads to a significant increase in sales, even when no other factors are changed.
Research from Google investigates the impact of internet searches on high street shopping. According to their report, the retail industry…
E-commerce stores can't survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count…