The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success…
Webmasters are superstars at analysing visitor data. What can retailers learn from their approach? One metric that stores are stealing…
Getting the most out of footfall analytics - bring together diverse groups in the planning stage
Do your shop window displays attract customers? Are you sure? Video recognition technology tells you exactly how many people looked…
How to use retail data to enhance business profits: increase conversion ratio, average transaction value and number of items per…