The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success of their efforts and make better business decisions. Popular metrics include tracking visitors, sales and customer conversions.
What do visitor analytics tell the marketing department?
Marketing departments are now under more pressure than ever to deliver results that can be tangibly measured. As video people counting systems are over 98% accurate, they provide concrete data and key performance indicators. Counts are available in real-time, so Marketers can fine-tune their strategies in the midst of a campaign. In a retail example, more people may be visiting a store, and sales may be up, but without the conversion figures it is unknown how many potential sales were lost. If, though, marketers have real-time conversion percentages – and they are going down – then quick action can make all the difference, converting quite good results to an outstanding return on investment.
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