Footfall Counting

Computer vision and artificial intelligence

Computer vision is a rapidly advancing field of artificial intelligence. The goal of computer vision is to give machines or software the ability to see and recognise objects and actions in images and videos.

Essentially, computer vision is all about enabling machines to “see” the world and extract meaningful information from visual data. This can involve everything from simple image recognition tasks, such as identifying objects in a photo, to more complex tasks like tracking the movements of a person or vehicle in a video stream.

Using computer vision to detect, count and classify vehicles

Today, computer vision is used in a wide range of applications, including robotics, security and people & vehicle counting and classification.

Computer vision algorithms must work reliably in a wide range of lighting and weather conditions

When counting and classifying vehicles, AI software analyses camera footage and learns to identify different types of passing vehicle.

Similarly, computer vision is used when counting people. Here it is important to determine which shapes are people, without identifying any individual. The algorithms can learn, for instance, to distinguish between staff and customers, to detect people even if they are mostly obscured from the camera’s vision, to ignore shopping trolleys and pushchairs and to generate demographic data like age and gender.

The people counts are useful for, amongst other things:

  • Retailers gaining valuable key performance indicators and learning about their customers
  • Smart cities monitoring pedestrian flow to help the city authorities serve people effectively
  • Businesses looking to open a new shop or restaurant gain precise figures for footfall past their proposed location to help them assess the potential for their new venture
  • Buses counting passengers for real-time occupancy, route planning and fare reconciliation

Privacy Preserved

AI systems are clever enough to detect people and vehicles without identifying them, fully compliant with GDPR.

Windmill Software

Windmill Software specialise in data acquisition and control. They publish a monthly newsletter, called Monitor, giving useful information on sensors and systems - http://www.windmill.co.uk/newsletter.html

Recent Posts

Retail Sensing launch FREE occupancy counting software

New occupancy counting software works with any IP CCTV camera. Using AI, the software regularly…

2 months ago

Artificial intelligence is reshaping retail on the High Street

The retail landscape is undergoing a transformative shift with the integration of Artificial Intelligence (AI).…

5 months ago

Predicting future footfall with neural networks: the next big leap for Retail

The retail industry has always thrived on data. Understanding customer behaviour, predicting trends and optimising…

6 months ago

How long does it take to lose a customer: reducing queues and increasing sales

More than 7 people in a queue means people won't join it. And they won't…

6 months ago

AI in Public Transport: A Revolutionary Approach to Passenger Counting

The bustling world of public transportation - the iconic red buses of London, the swift…

7 months ago

Revealed: why a longer ‘average shopping time’ boosts retail sales

How much customers buy is a direct result of how long they spend in a…

7 months ago