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People counting system

People Counting Systems

7 January 2022
A people counting system provides tools to save money, gain valuable analytics, improve the visitor experience and optimise operations.

Of all people counting methods, video-based people counting is the most accurate at over 98%.

How does it work? | Who uses people counters? | Retail | Smart cities | Public transport | Exhibition centres | Case studies | Payback period | Data and reporting

Counting People going through a doorway

Retail Sensing systems not only measure footfall and count people, but manage queues, display occupancy, track shoppers around stores, show heat maps of most visited areas, log passenger numbers and provide marketing information. The technology provides the basis for many applications in retail, leisure and other sectors.

How Does it Work?

Our software algorithms analyse live footage from either normal CCTV cameras or IP cameras. They detect and record how many people pass through the previously-defined counting zones. Counts can be securely uploaded to the cloud for live reporting via web browser or smart phone app.

Who uses People Counters?

Many different types of businesses and activities find it useful to count people: smart cities, shopping centres, retail chains, museums, other public buildings, sporting venues, exhibition centres, theme parks, banks, hotels, buses, trains, restaurants and so on. The video people count data lets them make informed decisions about their business.

Our counting software correctly detects people indoors and outdoors. You can configure each counting area according to the situation: optimising for crowds, compensating for reflections, monitoring queues, ignoring children or setting people to be counted only when they turn left or go straight on


Retailers gain many insights from counting customers. With accurate figures for sales conversion rate, dwell times, queueing times, popular store areas and other indicators, retail managers take informed steps to improve sales. Our experience shows that an increase of 30% in sales is achievable in just a few months, without any increase in store traffic. Contact us to find out how.

Gaining data from people counts - retail analytics

Smart Cities

More and more town managers are using people counts in their smart city networks. The information helps quantify the use of footpaths. It provides both real-time and historical data for big data analytics. Businesses looking to open a new shop or restaurant gain precise figures for footfall past their proposed location to help them assess the potential for their new venture. The people counters are attached to lampposts around the town. They are also used inside public buildings and shopping centres. To effectively serve people it helps if the town authorities know how many people are going where and when. The flow of pedestrians affects the whole environment. It is important to know not only the numbers of people but also how the numbers change over time.

People Counting in the Smart City

A people metering system provides feedback on changes in people's behaviour within the city and allows the council to effectively manage the flow of people, vehicles and bicycles around the area. This is also known as smart mobility.

Public Transport

Automated passenger counts help bus operators plan their timetables and routes and justify any grants they get for running a particular service. Another benefit is the increase in fare revenue produced by cross-checking passenger numbers with issued tickets. The automated passenger counting system (APC) provides reliable data at a low cost, no matter how busy the service.

An APC system on its own provides valuable information, but when you add vehicle tracking you can see where a bus or train is as well as how many people are on it.

Bus passenger counting

Exhibition Centres

Accurate real-time occupancy and footfall figures help conference and exhibition centres to run more efficiently and be critically managed to get the optimum use of the centre.

Case Studies

Read about how people counting has benefited a wide range of businesses.

What's the Pay Back Period of a People Counting System?

With good use of the data acquired, the equipment will pay for itself very quickly. Of course, it doesn't happen without you making some changes, but the people counter data lets you make continual improvements. Download our Return on Investment Calculator to learn more and calculate how long it would take you to make savings.

Data and Reporting

The counts are regularly sent in a range of formats, including text, CSV (comma separated variable) and MySql, which allows the information to be easily integrated with existing systems like Point-of-Sale data. We also offer secure cloud-based reporting via web browser or smart phone. No data about individuals are stored so the system is totally anonymous.

Footfall and occupancy reporting via mobile phone and cloud-based people counting software

Find out more about People Counting

Find out if video people counters would help your business: send us an e-mail, telephone +44 (0)161 839 6437 or fill in this form.