How to count unique vehicles and repeat traffic

Counting systems can identify and classify vehicles, but can they also track repeat visits? And can they do this without compromising people’s privacy and complying with GDPR?

Here is how it’s done

Cameras and AI-powered software detect vehicles. When counting recurring vehicles, the software scans the registration numbers and securely encodes them. It thus anonymises the license plate information so that it cannot be traced back to an individual. No actual registrations are stored; only encrypted codes are processed.

It fully complies with GDPR by collecting only the necessary data for counting revisiting vehicles, with immediate anonymization of personal information. The license plate numbers are never collected.

Elevate Your Traffic Analytics with Best-in-Class Vehicle Counting

If you want to know how many unique vehicles use your roads, and how many come back again, drop us a line – sales@retailsensing.com.

Retail Sensing

Retail Sensing manufacture the Video Turnstile people counting, vehicle sensing and smart city equipment. Our systems not only measure footfall and traffic, but monitor queues, display occupancy, track shoppers around stores, show heat maps of most visited areas, record passenger numbers, count pedestrians and provide retail intelligence and key performance indicators.