The retail landscape is undergoing a transformative shift with the integration of Artificial Intelligence (AI). This technology is becoming an…
How much customers buy is a direct result of how long they spend in a store. The longer the average…
Heatmapping offers invaluable insights into customer behaviour and in-store activities. This technology presents a multitude of benefits for both shop…
In a world increasingly reliant on data, retailers are turning to innovative technologies to understand their customers better and optimize…
Staff exclusion and employee filtering in people counts, using existing CCTV, artificial intelligence and video analytics. Privacy protected, all data…
Using artificial intelligence, our footfall counting systems accurately pick out people in live video from CCTV cameras. In a store…
1. Footfall Footfall—the number of people entering a store or area—is the critical kpi to measure. This rich source of…
To measure the success of the town or high street, it is essential to count people. Footfall, or pedestrian count,…
The retail sector is constantly changing and evolving. The pandemic and increasing online sales have badly affected high streets and…
Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details…
The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success…