Do your shop window displays attract customers? Are you sure? Video recognition technology tells you exactly how many people looked at the shop window, for how long and what percentage of them actually entered the shop. You can see the path people take round the store and when browsers turn into customers.
Cameras inside and outside the shop, together with retail sensing units, provide essential business intelligence.
Video systems give over 98% accurate measurements of customer engagement and response, so retailers can improve displays and test exactly what converts browsers into buyers. Importantly, managers are also very quickly informed when shop window displays are failing to attract customers.
Video recognition technology does much more than merely counting people. A video sensing system:
If you would like more details on testing shop window displays and converting browsers into buyers, e-mail sales@retailsensing.com or call +44 (0)161 839 6437.
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