Measuring the effectiveness of a roadside advertising hoardings relies on knowing how many vehicles drive past: the eyes-per-month. Our camera counting system gives accurate numbers all day, every day. With live information shown in data dashboards on laptops or smart phones.
Using artificial intelligence to analyse video streams from cameras positioned on the hoardings themselves, the system correctly counts the number of passing vehicles
The video is analysed at the site and only counts and other analytics transmitted. This both ensures compliance with GDPR and saves bandwidth.
Advertising hoardings, or billboards, are a form of out-of-home advertising (OOH). Using cameras to measure the traffic volume means eyes-on-hoarding data can be provided in real-time for multiple locations. Other analytics like eyes per month, traffic per week, daily effective circulation (DEC) and other kpi are readily available and easily compared for different locations and time periods.
New occupancy counting software works with any IP CCTV camera. Using AI, the software regularly…
We are delighted to have received a bronze award in sustainability from the world's most…
The retail landscape is undergoing a transformative shift with the integration of Artificial Intelligence (AI).…
The retail industry has always thrived on data. Understanding customer behaviour, predicting trends and optimising…
More than 7 people in a queue means people won't join it. And they won't…
The bustling world of public transportation - the iconic red buses of London, the swift…