AI - Artificial Intelligence in Footfall and Retail Analytics
Artificial Intelligence (AI) is where machines and software learn from experience, analysing data and improving retail decisions.
Retail analysts use AI systems to gain insights into their consumers. For example, footfall monitoring systems can now identify such things as a customer's age, gender and how long they stand looking at various displays. This information enables retailers to improve the customer experience and raise revenue. The retailer can accurately analyse which type of customer is shopping where.
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