Analyse footfall, shopper behaviour and occupancy: improve the customer experience and maximise profits

Monitoring footfall in shopping malls

  • Measure footfall through doors, off escalators, out of lifts, down walk-ways and across squares.
  • Track visitor movements: where are people going?
  • Use across many buildings.
  • Count footfall both going past and into each retail unit.
  • See which entrances and areas have the most traffic, and at which times of day.
  • Measure dwell time and average shopping time.
  • Produce heat maps of the most, and least, visited areas.
  • Show current occupancy.
  • Collect data on, for example, gender and ages of visitors
  • Accurate, reliable, counts using cameras and intelligent, networked, counting units

Find out more…

Shopping centre
Heat map in store
Heat map in store

How does Footfall data benefit the Malls?

  • The footfall counts inform the rental rates of different areas - optimising income
  • The heat maps show how well marketing initiatives have worked, and where are the best locations to place advertising.
  • Confirm visitor trends and the most popular times of day. Putting these insights to use and improves the customer experience by having more staff available at popular times of day.
  • Tracking customer flow through the mall brings understanding of customer behaviour.

Learn more…

Want to find out more?

We are happy to discuss all kinds of projects. Please contact us directly for a prompt reply

How Footfall Monitoring Works

Use Existing CCTV

Images from your CCTV cameras are fed into our people counting software for analysis and accurate footfall data.

Live Data

See information in real-time on computer and smartphone dashboards


Our footfall analytics can be made available over the IoT, to combine with other data like weather.

Choose Counting Period

Choose the time over which counts are made, eg every hour or even every 5 minutes.

98% Accurate

Tests show video footfall counting achieves over 98% accuracy.

GDPR compliant

GDPR Compliant

During normal counting, no video is recorded, nobody is identified and privacy is protected: fully complying with GDPR.

Experience and Expertise

Retail Sensing have nearly 50 years experience in measurement and control. We have 15000 video counting systems installed in over 40 countries.



10 Stocks Street, Manchester, M8 8QG, UK

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