Average Shopping Time

Average Shopping Time is the length of time a person stays in a store.

The shopping time reflects the overall level of service in the store. The better the service, the longer people stay and the more likely they are to make a purchase. Measuring and improving average shopping time results in an increase in:

1. The number of people buying something
2. The number of items they buy
3. The amount of money that they spend

This can be accurately measured when a footfall system that can measure average shopping time, like Retail Sensing, is linked with the point-of-sale system.

Read More

• Case study: Cracking the case of the missing grocery sales - changing a weakness into a strength
• Revealed: why a longer 'average shopping time' pushes up retail sales