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People Counting

Conversion Rate

Conversion rate is the number of people who make a purchase divided by the number of people who enter the store. If 100 people visit a store, and 5 of them buy something, the conversion rate is 5%.

Sales conversion equation

The conversion rate is found by connecting the people-counts to the point-of-sale (POS) system. This enables managers to see the conversion rate in real-time.

Increasing the conversion rate by just a couple of percentage can result in a 30% increase in sales. Find out how here.

Conversion rate is also known as sales conversion or customer conversion.

Back to Glossary of People Counting Terms


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