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People Counting

Digital Footfall Tracking

Automated people counting to give meaningful insights into customer behaviour.

Businesses measure footfall for a variety of reasons: to save money, gain valuable analytics and key performance indicators, improve the visitor experience, to see current occupancy and to optimise operations.

Retailers use footfall figures to calculate sales conversion rate, dwell times, queueing times, popular store areas, etc.

More on footfall or read our blog posts on the topic of footfall.

Back to Glossary of People Counting Terms


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