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People Counting

What are footfall analytics?

Footfall analytics provide key performance indicators for a range of metrics related to a count of people entering an area over time. For example, footfall analytics show

Customer Demographics
Gaining customer demographics and dwell times

Why analyse footfall?

Footfall analytics give an insight into visitor behaviour, revealing.

Sales conversion chart
Footfall analytics: sales conversion per hour

Comparing data over time shows trends and lets you quantify marketing and customer service initiatives.

How to gain footfall analytics?

People counters linked to cameras provide real-time information on a dashboard in web browsers or smart phone apps. Data is also logged and stored for later analysis.

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Read more on essential planning for footfall analytics.