What are footfall analytics?
Footfall analytics provide key performance indicators for a range of metrics related to a count of people entering an area over time. For example, footfall analytics show
- How many people entered and exited a store, shopping mall, venue or outside space.
- The sales conversion rate
- The waiting times in queues and number of people in each queue
- The average shopping time
- The dwell time
- Peak visitor periods
- Popular zones and displays
- Customer demographics
Why analyse footfall?
Footfall analytics give an insight into visitor behaviour, revealing.
- The best locations for products
- Optimal store layouts
- Routes to maximise sales
- When more, less or different staff could be effectively deployed
- What factors are adversely affecting the visitor experience
- Marketing effectiveness
Comparing data over time shows trends and lets you quantify marketing and customer service initiatives.
How to gain footfall analytics?
People counters linked to cameras provide real-time information on a dashboard in web browsers or smart phone apps. Data is also logged and stored for later analysis.
Read more on essential planning for footfall analytics.