What are footfall analytics?

Footfall analytics provide key performance indicators for a range of metrics related to a count of people entering an area over time. For example, footfall analytics show

  • How many people entered and exited a store, shopping mall, venue or outside space.
  • The sales conversion rate
  • The waiting times in queues and number of people in each queue
  • The average shopping time
  • The dwell time
  • Peak visitor periods
  • Popular zones and displays
  • Customer demographics
Customer Demographics
Gaining customer demographics and dwell times

Find out more…

Sales conversion chart
Footfall analytics: sales conversion per hour

Why analyse footfall?

Footfall analytics give an insight into visitor behaviour, revealing.

  • The best locations for products
  • Optimal store layouts
  • Routes to maximise sales
  • When more, less or different staff could be effectively deployed
  • What factors are adversely affecting the visitor experience
  • Marketing effectiveness

Comparing data over time shows trends and lets you quantify marketing and customer service initiatives.

How to gain footfall analytics?

People counters linked to cameras provide real-time information on a dashboard in web browsers or smart phone apps. Data is also logged and stored for later analysis.

Experience and Expertise

Retail Sensing have nearly 50 years experience in measurement and control. We have 15000 video counting systems installed in over 40 countries.

Contact

Location:

10 Stocks Street, Manchester, M8 8QG, UK

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