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How to count people outdoors with CCTV

People Counting Outdoors

18 November 2016
Tried and tested in the harshest of weather, outdoor people counting systems are over 98% accurate even in the busiest situations.

Called Video Turnstile, our counters keep working through sun, rain, snow, freezing temperatures and wind all year round. Stores, shopping centres, venues, stadiums, attractions and even hot air balloons are using our open-air footfall and people counting systems. Counts are securely sent wirelessly to a head office for key performance indicator analysis.

Counting people in the open-air: hot air balloon passengers.
Counting balloon passengers in order to compare the number of tickets issued with the number of people who actually went up. Photo credit: Derek Harper (CC BY-SA 2.0)

The system uses CCTV cameras to track peoples' movements. Our intelligent people counters connect to the cameras. They detect people in the camera picture and record how many people pass underneath the camera and other information like how long people stand and look. The counting units securely stream data to a remote computer. Authorised people can access the data over the internet.

Counting people outdoors - seeing the number of passers-by and potential footfall.
Counting people passing by a shop. The yellow cone shows the zone where people may be counted. The camera is easily mounted to the outside of a building. Shops can in this way, for example, test how well new window displays are working at attracting customers into the shop.

The people counters can be configured individually for all sorts of situations, including crowd counting.

The system architecture means counts for different areas and towns can be seen together as they happen. There are no limits to the size of the system, simply connect as many cameras and counters as you require.

Counting Pedestrians in Town Centres

Town centre managers need pedestrian counts to monitor precisely how the centre is being used. They can accurately assess the impact of development initiatives and use the data to inform future decisions.

The pedestrian counts also help determine the potential for new retail stores, providing evidence for prospective businesses moving into the area. Similarly, the footfall data helps determine the level of rents which can be charged.

Comparison of changes in footfall levels and pedestrian movements over time shows whether a town centre is improving or losing trade. The rich data identifies any areas that might be declining and shows where investment may need to be targeted: an early-warning to stop the situation getting worse.

Data can be saved in a choice of formats, including MySql which is easily integrated into existing database systems. So the town centre counts could be viewed alongside, for example, counts of vehicles entering car parks.

Read more details on counting pedestrians in a town centre.

Installing an Outdoor Counting System

During installation you can easily verify the counts simply by watching the video back and seeing the footfall counts increase as pedestrians walk by. The counts are bi-directional - separate totals of people going both up and down the street in your chosen timeframe. This can might be every quarter-of-an-hour or ever hour, for example.

After installation, there are no ongoing monthly or quarterly charges. We are always happy to help though, should you need any technical support.


Discuss your People Counting Needs

To find out if we can help with your outside people counting requirements please e-mail us on sales@retailsensing.com, phone +44 (0)161 839 6437 or fill in this form.

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View live video and people counts

The Retail Sensing embedded video server lets you view live video footage alongside the people counts, so you can accurately verify, and configure, the system over the internet from anywhere in the world. As shown by the video below.

Set-up screen for an Outdoor People Counting System

The green lines show the counting zone: people are not counted until they cross both of these lines.
The Up and Down counts are shown beneath the video.
The coloured blobs on the yellow background show how the system is seeing the people. Should the system not be counting accurately during the set-up process, you can fine-tune the settings: making adjustments for the typical size of the people in the picture for example.


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