Store Traffic Analytics are Transforming Retail

E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count how many people enter their stores. Without this knowledge retailers can’t calculate sales conversion or other traffic analytics. What might they gain from doing so? According to Tony Costa, writing in the Harvard Business Review … Continue reading Store Traffic Analytics are Transforming Retail

Learn how to reduce queues and increase sales

More than 7 people in a queue means people won’t join it. And they won’t wait in line more than 9 minutes. Furthermore 70% are less likely to return to a store if they experience long waiting times on just one occasion. Video technology can help. By measuring queue lengths and waiting times, and connecting queue monitoring to POS systems, companies test queue reduction measures and assess their impact and profitability.

Video Technology will Dominate People Counting over next 5 years

Video-based technology is expected to dominate the people counting system market in the coming years, offering high accuracy during high-volume traffic, ability to detect the direction in which person or shopper is moving, remains unaffected in varying environments of light, heat, shadows, can easily distinguish people from objects and can track continuously through a large area for an extended period of time.

Retail traffic counting improves staffing and sales

Using retail traffic counting, stores can more efficiently schedule staff and thus increase sales. When shoppers aren’t sure what to buy, and don’t get helpful advice from retail staff, 90% of them leave empty-handed, according to a recent consumer survey. A video retail traffic counter shows hourly, half-hourly or even 5-minute break-down of the number of people entering the store. The counts can be integrated with a workforce management system, making it easy to create better forecasts and staffing schedules

It gets worse. If the 90 percent of shoppers had received the help from shop assistants, 86 percent of them would have purchased even more than planned.

People Counting and Footfall Systems