Retail traffic counting improves staffing and sales

Using retail traffic counting, stores can more efficiently schedule staff and thus increase sales. When shoppers aren’t sure what to buy, and don’t get helpful advice from retail staff, 90% of them leave empty-handed, according to a recent consumer survey. A video retail traffic counter shows hourly, half-hourly or even 5-minute break-down of the number of people entering the store. The counts can be integrated with a workforce management system, making it easy to create better forecasts and staffing schedules

It gets worse. If the 90 percent of shoppers had received the help from shop assistants, 86 percent of them would have purchased even more than planned.

Discover the Return-on-Investment Calculator for People-Counting System

You are thinking of installing a people-counting system, but how to work out when the expected benefits will justify the cost? To help you we have prepared a Return on Investment calculator complete with typical improvement figures. You just need to fill in your existing conversion rates, transaction values and store traffic and our spreadsheet … Continue reading Discover the Return-on-Investment Calculator for People-Counting System

How to use technology to reduce queues and sell more ice cream

Queues are bad. Bad for customers: no-one wants to be waiting in line. Bad for businesses: less sales and less repeat custom. Reducing queues will obviously increase customer satisfaction, but are there other benefits? An ice-cream retailer found that minimising queues meant not only happier customers but more of them. Not only that, but people … Continue reading How to use technology to reduce queues and sell more ice cream

People Counting and Footfall Systems