How wide your people-counting zone is depends on two things – the height of the camera above the floor and the focal length of its lens.
Research from Google investigates the impact of internet searches on high street shopping. According to their report, the retail industry is undergoing a dramatic shift: footfall is down whilst online research is up. But search results are also a powerful way to drive consumers to stores. Three out of four shoppers who find local information … Continue reading Google local search drives consumers to high street stores
A city’s vitality depends upon pedestrians. There is a direct link between economic prosperity and the safety and ease of being a pedestrian. The more we who live in cities walk, the better the city in almost all respects: health, retail spending and emissions pollution. Find out more about smart cities, or read on to … Continue reading Why counting pedestrians is at the heart of a smart city
Our new occupancy meter shows the number of people, or vehicles, inside a designated area. The meter can show counts from -999 to 9999. You can set two alarm levels to alert you to when occupancy is nearing its limits – first a warning alarm and then a critical alarm. The Meter will blink and … Continue reading Retail Sensing launch new occupancy display meter
E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count how many people enter their stores. Without this knowledge retailers can’t calculate sales conversion or other traffic analytics. What might they gain from doing so? According to Tony Costa, writing in the Harvard Business Review … Continue reading Store Traffic Analytics are Transforming Retail
More than 7 people in a queue means people won’t join it. And they won’t wait in line more than 9 minutes. Furthermore 70% are less likely to return to a store if they experience long waiting times on just one occasion. Video technology can help. By measuring queue lengths and waiting times, and connecting queue monitoring to POS systems, companies test queue reduction measures and assess their impact and profitability.