Customer Conversion is the number of people who make a purchase divided by the number of people who enter the store. If 100 people visit a store, and 5 of them buy something, the Customer Conversion is 5%.
The Customer Conversion is found by connecting the people-counts to the point-of-sale (POS) system. This enables managers to see the Customer Conversion in real-time.
Increasing the customer conversion by just a couple of percentage points can result in a 30% increase in sales.
Customer conversion is the same as conversion rate or sales conversion.