Footfall Counters
Footfall counters record the number of people entering an area, shop or building in a given time. The time is the period of your choosing - each hour, day, week, month or even every 5 minute interval. Footfall is a key performance indicator essential for measuring many other kpis, like sales conversion and average shopping time. It pinpoints busy periods and helps with staff scheduling. It can be used to monitor queues and waiting times, or to show real-time occupancy.
How do footfall counters work?
There are several types of footfall counters. Amongst the most accurate are video counters. These link to CCTV cameras to detect and count entries and exits from a counting zone. The data is made available over web browsers, smart phone apps, the Internet-of-Things or via an Ethernet connection, where key performance indicators are calculated such as sales conversion. Other methods include beam counters and thermal sensors.
Footfall Counting Questions
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