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People Counting

Footfall Counters

What is footfall?

Footfall is the number of people entering a building or other area over a period of time. It lets you measure sales conversion, dwell times and average shopping times. It pinpoints busy periods and helps with staff scheduling. It can be used to monitor queues and waiting times, or to show real-time occupancy.

How do footfall counters work?

There area several types of footfall counters. Amongst the most accurate are video counters. These link to CCTV or IP-enabled cameras to detect and count entries and exits from a counting zone. The data is made available over web browsers, smart phone apps, the Internet-of-Things or via an Ethernet connection, where key performance indicators are calculated such as sales conversion. Other methods include beam counters and thermal sensors.

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Footfall Questions

The number of people entering a store, or chain of stores, over a period of time. On its own, the footfall shows how successful a shop is at marketing and presenting itself. The footfall data can also be used to measure real-time sales conversion, occupancy levels, average shopping time, display success and staff efficiency. Trends can be compared over time and across stores.
There are several ways to measure footfall: one of the most accurate is video counting using software algorithms to detect people in a CCTV or IP-enabled camera stream. However, there are several others - read the comparison of seven footfall technologies to learn more.
The analysis of the numbers of people entering a specific area. Footfall analytics can show your sales conversion rate, average shopping time, dwell time, most popular areas of a store or building, queue times, average and current queue lengths, live occupancy counts,

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