Spanish language version of Retail Sensing site

Retail Sensing
Vehicle & People Counting

People Counting

Heat Map

A heat map shows the most popular area of a store or room. The number of people visiting a particular area are represented by colours overlaying a photo of the area.

Heat map in a children's clothing store
Heat map of where people go in a children's clothing store

Heat maps can show hot spots and dead areas, letting retailers improve store layout

Back to Glossary of People Counting Terms

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