Quantifiable key performance indicator. In a retail store these might include

  • Number of people entering the store (footfall)
  • The most popular areas visited by shoppers
  • Conversion rate
  • Average transaction value
  • Average number of items in a shopping basket
  • Average shopping time
  • Time until first contact between staff and customer

The KPIs show how a business is progressing, and help identify areas for improvement. Measure the KPIs, analyse, act, repeat. Also known as Key Success Indicators (KSI).

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