Why you shouldn’t use mobile phone signals to count people: Dutch city fined €600000
Enschede in the Netherlands chose a mobile phone solution to count the people in their city. But they failed to
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Footfall Counting
Case studies, articles and tutorials on counting footfall.
Retail traffic counting improves staffing and sales
Using retail traffic counting, stores can more efficiently schedule staff and thus increase sales. When shoppers aren’t sure what to buy, and don’t get helpful advice from retail staff, 90% of them leave empty-handed, according to a recent consumer survey. A video retail traffic counter shows hourly, half-hourly or even 5-minute break-down of the number of people entering the store. The counts can be integrated with a workforce management system, making it easy to create better forecasts and staffing schedules
It gets worse. If the 90 percent of shoppers had received the help from shop assistants, 86 percent of them would have purchased even more than planned.
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How important is footfall data?
Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details
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Do your People Counters comply with GDPR?
People counting provides essential retail analytics, showing: heat maps of popular areas, the path people take, how many pass-by without
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Helping retailers maintain the safety of customers and employees
The COVID-19 pandemic has meant retailers, supermarkets, shopping malls and transportation among many others are adopting people counting systems to
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How Video Analytics Helps Banks Improve Customer Service
Video analytics helps banks improve their speed of service and increase the uptake of special promotions. Banks, like other businesses,
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Why people counting?
Measuring visitor numbers is the key to analysing shopper behaviour and turning browsers into buyers. All web shops measure visitor
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How to use technology to reduce queues and sell more
Queues are bad. Bad for customers: no-one wants to be waiting in line. Bad for businesses: less sales and less
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Measuring Marketing Effectiveness
The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success
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Learn about counting in the smart city: pedestrians, bicycles and vehicles
Smart Cities connect sensing systems and services via the Internet of Things. Data is instantly available to citizens, businesses and the city authorities.
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Now or never for bricks-and-mortar retailers to embrace digital technologies
Under the COVID-19 pandemic-induced social distancing guidelines, bricks-and-mortar retailers are shifting gears to rapidly embrace digital technologies, says a report
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