How important is footfall data?
Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details
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Footfall Counting
Case studies, articles and tutorials on counting footfall.
Do your People Counters comply with GDPR?
People counting provides essential retail analytics, showing: heat maps of popular areas, the path people take, how many pass-by without
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Helping retailers maintain the safety of customers and employees
The COVID-19 pandemic has meant retailers, supermarkets, shopping malls and transportation among many others are adopting people counting systems to
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How Video Analytics Helps Banks Improve Customer Service
Video analytics helps banks improve their speed of service and increase the uptake of special promotions. Banks, like other businesses,
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Why people counting?
Measuring visitor numbers is the key to analysing shopper behaviour and turning browsers into buyers. All web shops measure visitor
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How to use technology to reduce queues and sell more
Queues are bad. Bad for customers: no-one wants to be waiting in line. Bad for businesses: less sales and less
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Measuring Marketing Effectiveness
The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success
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Learn about counting in the smart city: pedestrians, bicycles and vehicles
Smart Cities connect sensing systems and services via the Internet of Things. Data is instantly available to citizens, businesses and the city authorities.
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Now or never for bricks-and-mortar retailers to embrace digital technologies
Under the COVID-19 pandemic-induced social distancing guidelines, bricks-and-mortar retailers are shifting gears to rapidly embrace digital technologies, says a report
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Virtual machines count people, vehicles and bicycles
Our bicycle, vehicle and people counting systems are now available as Virtual Machines. This means that instead of using our VT counting hardware, customers can instead simply run our new Virtual Machine application on their host computer or server.
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Retail Dwell Time – the Route to Higher Spending
The longer a person stands looking at a display, the more likely they are to buy something. Measuring this dwell time, and acting to improve it, will increase sales. Learn more about shopper behaviour and retail analytics that work.
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