6 Key performance indicators retailers should measure to boost profits
1. Footfall Footfall—the number of people entering a store or area—is the critical kpi to measure. This rich source of
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Footfall Counting
Case studies, articles and tutorials on counting footfall.
The footfall factor – critical kpi for town centre vitality and viability
To measure the success of the town or high street, it is essential to count people. Footfall, or pedestrian count,
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Can measuring footfall save the High Street?
The retail sector is constantly changing and evolving. The pandemic and increasing online sales have badly affected high streets and
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Restaurants: Use your CCTV cameras to amass essential footfall info
For essential footfall data just feed existing CCTV footage into people counting software and improve restaurant performance
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Best practice for counting walkers and bikers on outdoor trails
How to count people walking and biking along tourist trails in Ireland and elsewhere In a recently published paper, Irish
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Gateshead Council chooses pedestrian & vehicle counters from Retail Sensing
Gateshead Council are now continually monitoring pedestrian footfall at eight locations around the town. To do so they chose a
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How long does it take to lose a customer: reducing queues and increasing sales
More than 7 people in a queue means people won’t join it. And they won’t wait in line more than 9 minutes. Furthermore 70% are less likely to return to a store if they experience long waiting times on just one occasion. Video technology can help. By measuring queue lengths and waiting times, and connecting queue monitoring to POS systems, companies test queue reduction measures and assess their impact and profitability.
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Retail Staff Levels: Get them right and 93% of people more likely to buy
Thousands of shoppers walk into stores looking for guidance on what to buy, but nearly 90 percent leave empty handed
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Add footfall counting to your CCTV
You can now connect a Retail Sensing system to your existing CCTV systems. Same cameras used for security, can be
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New outdoor adventure park counts visitors and monitors occupancy
Ironbridge Outdoor Adventure playground installs Retail Sensing counting technology The exciting Outdoor Adventure park at the Ironbridge Gorge Museums opened
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Why do libraries need people counting systems? We share the reasons
More and more libraries are reaping rewards from installing visitor counters. They are using them to save money and increase efficiency.
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