People Counting and Footfall Systems
Case studies, articles and tutorials on counting footfall.
Our bicycle, vehicle and people counting systems are now available as Virtual Machines. This means that instead of using our VT counting hardware, customers can instead simply run our new Virtual Machine application on their host computer or server.
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Enschede in the Netherlands chose a mobile phone solution to count the people in their city. But they failed to
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Using retail traffic counting, stores can more efficiently schedule staff and thus increase sales. When shoppers aren’t sure what to buy, and don’t get helpful advice from retail staff, 90% of them leave empty-handed, according to a recent consumer survey. A video retail traffic counter shows hourly, half-hourly or even 5-minute break-down of the number of people entering the store. The counts can be integrated with a workforce management system, making it easy to create better forecasts and staffing schedules
It gets worse. If the 90 percent of shoppers had received the help from shop assistants, 86 percent of them would have purchased even more than planned.
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Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details
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People counting provides essential retail analytics, showing: heat maps of popular areas, the path people take, how many pass-by without
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The COVID-19 pandemic has meant retailers, supermarkets, shopping malls and transportation among many others are adopting people counting systems to
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Video analytics helps banks improve their speed of service and increase the uptake of special promotions. Banks, like other businesses,
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Measuring visitor numbers is the key to analysing shopper behaviour and turning browsers into buyers. All web shops measure visitor
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Queues are bad. Bad for customers: no-one wants to be waiting in line. Bad for businesses: less sales and less
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The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success
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Smart Cities connect sensing systems and services via the Internet of Things. Data is instantly available to citizens, businesses and the city authorities.
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