The longer a person stands looking at a display, the more likely they are to buy something. Measuring this dwell time, and acting to improve it, will increase sales. Learn more about shopper behaviour and retail analytics that work.
Video analytics helps banks improve their speed of service and increase the uptake of special promotions. Banks, like other businesses, set targets for customer service. For example, queuing for no longer than four minutes. A smart video people counting system will tell you: The number of people currently in a queue The queuing time of … Continue reading How Video Analytics Helps Banks Improve Customer Service
How wide your people-counting zone is depends on two things – the height of the camera above the floor and the focal length of its lens.
E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count how many people enter their stores. Without this knowledge retailers can’t calculate sales conversion or other traffic analytics. What might they gain from doing so? According to Tony Costa, writing in the Harvard Business Review … Continue reading Store Traffic Analytics are Transforming Retail
More than 7 people in a queue means people won’t join it. And they won’t wait in line more than 9 minutes. Furthermore 70% are less likely to return to a store if they experience long waiting times on just one occasion. Video technology can help. By measuring queue lengths and waiting times, and connecting queue monitoring to POS systems, companies test queue reduction measures and assess their impact and profitability.
Retailer sets rolling sales conversion targets using 5-minute footfall counts and significantly increases sales.