Category Archives: Retail

Google local search drives consumers to high street stores

Research from Google investigates the impact of internet searches on high street shopping. According to their report, the retail industry is undergoing a dramatic shift: footfall is down whilst online research is up. But search results are also a powerful way to drive consumers to stores. Three out of four shoppers who find local information … Continue reading Google local search drives consumers to high street stores

Store Traffic Analytics are Transforming Retail

E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count how many people enter their stores. Without this knowledge retailers can’t calculate sales conversion or other traffic analytics. What might they gain from doing so? According to Tony Costa, writing in the Harvard Business Review … Continue reading Store Traffic Analytics are Transforming Retail

How important is footfall data?

Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details rather than just looking at the big picture. Zooming into various indicators lets retailers identify badly performing areas and act to improve matters. For example by: – Comparing footfall and sales conversion at different hours … Continue reading How important is footfall data?