Chain of retail stores sees occupancy counter over the web for each store, area and, privileges permitting, the entire chain. Alerts are tweeted when a store is busy.
Healthguard is a successful chain of pharmaceutical stores across Sri Lanka. Continually looking to increase sales and performance, they turned to Retail Sensing. A year later Heathguard has Increased conversion rate by 14.6% Increased average transaction value by 8.8% Increased the numbers of items per transaction by 5.8% Increased monthly transactions by 10.6% Increased turnover … Continue reading How the Healthguard pharmaceutical chain significantly improved their retail performance
The longer a person stands looking at a display, the more likely they are to buy something. Measuring this dwell time, and acting to improve it, will increase sales. Learn more about shopper behaviour and retail analytics that work.
Analysing the average shopping time proved to be the key to solving the mystery of the underperforming supermarket, significantly increasing the number of items people buy on each shopping trip
Research from Google investigates the impact of internet searches on high street shopping. According to their report, the retail industry is undergoing a dramatic shift: footfall is down whilst online research is up. But search results are also a powerful way to drive consumers to stores. Three out of four shoppers who find local information … Continue reading Google local search drives consumers to high street stores
E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count how many people enter their stores. Without this knowledge retailers can’t calculate sales conversion or other traffic analytics. What might they gain from doing so? According to Tony Costa, writing in the Harvard Business Review … Continue reading Store Traffic Analytics are Transforming Retail