Category Archives: Retail

How the Healthguard pharmaceutical chain significantly improved their retail performance

Healthguard is a successful chain of pharmaceutical stores across Sri Lanka. Continually looking to increase sales and performance, they turned to Retail Sensing. A year later Heathguard has Increased conversion rate by 14.6% Increased average transaction value by 8.8% Increased the numbers of items per transaction by 5.8% Increased monthly transactions by 10.6% Increased turnover … Continue reading How the Healthguard pharmaceutical chain significantly improved their retail performance

Google local search drives consumers to high street stores

Research from Google investigates the impact of internet searches on high street shopping. According to their report, the retail industry is undergoing a dramatic shift: footfall is down whilst online research is up. But search results are also a powerful way to drive consumers to stores. Three out of four shoppers who find local information … Continue reading Google local search drives consumers to high street stores

Store Traffic Analytics are Transforming Retail

E-commerce stores can’t survive without counting visitors and analysing key performance indicators, but relatively few bricks and mortar businesses count how many people enter their stores. Without this knowledge retailers can’t calculate sales conversion or other traffic analytics. What might they gain from doing so? According to Tony Costa, writing in the Harvard Business Review … Continue reading Store Traffic Analytics are Transforming Retail