Why count visitors?
Measuring visitor numbers is the key to analysing shopper behaviour and turning browsers into buyers. All web shops measure visitor
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Retail
How to use technology to reduce queues and sell more
Queues are bad. Bad for customers: no-one wants to be waiting in line. Bad for businesses: less sales and less
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Measuring Marketing Effectiveness
The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success
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Now or never for bricks-and-mortar retailers to embrace digital technologies
Under the COVID-19 pandemic-induced social distancing guidelines, bricks-and-mortar retailers are shifting gears to rapidly embrace digital technologies, says a report
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Retail Dwell Time – the Route to Higher Spending
The longer a person stands looking at a display, the more likely they are to buy something. Measuring this dwell time, and acting to improve it, will increase sales. Learn more about shopper behaviour and retail analytics that work.
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Smart retail analytics deliver business success
How to maximise the business potential of every customer entering the store with smart retail analytics
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Optimising staff levels to increase profits
The pressures on retailers to cut costs are huge. One way of doing this is to reduce staff numbers. But
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AI in Retail – Increasing Revenue and Improving the Customer Experience
High street stores are facing stiff competition from the internet. Once-dominant retail chains are collapsing. Progressive retailers are turning to
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The secret of visitor value: why high street stores are using the same metrics as web sites
Webmasters are superstars at analysing visitor data. What can retailers learn from their approach? One metric that stores are stealing
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Understand your retail audience
All retailers want to understand their customers. What pulls their audience’s attention, what gender are they, how old are they,
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Revealed: how to reduce queuing time by 89%
Cameras and people counting technology let supermarket chain reduce the time customers spend queuing from 4 mins to just 26 seconds.
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