Tag Archives: outdoors

Manchester chooses Retail Sensing to help deliver its Smart City Vision

Retail Sensing is one of three businesses chosen to run projects which will shape Manchester’s infrastructure and environment. The company was selected for the CityVerve project which aims to develop pioneering technologies for Manchester in the UK. Richard Elliott, head of policy, partnerships and research at Manchester City Council said: “I’d like to congratulate the … Continue reading Manchester chooses Retail Sensing to help deliver its Smart City Vision

Revealed: how testing shop window displays increases sales

Do your shop window displays attract customers? Are you sure? Video recognition technology tells you exactly how many people looked at the shop window, for how long and what percentage of them actually entered the shop. People can be tracked around the store and you can see if browsers turned into customers.

Video systems give over 98% accurate measurements of customer engagement and response, so retailers can improve displays and test exactly what converts browsers into buyers. Importantly, managers are also very quickly informed when shop window displays are failing to attract customers.